Social media is a given — so what’s next?

When dealing with a company, each customer has their own preferences on how they like to be contacted or make contact. Customers have learnt a simple truth: businesses will adapt to the needs of customers, not the other way around.

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The Social Opportunity

Social media has become part of everyday life, from humble beginnings to the powerhouse that it is today. It has empowered consumers with a vast array of tools to contact, discuss, research and interact with the brands they are passionate about. Social media can be incredibly powerful: but do you know how to leverage the impact social media has on your business?

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6 Steps to Building an Engaged Community

You know that the holy grail of social service channels is an engaged community, where customers help one another as much as you help them. You know that this has immediate value for your brand, your business, and the customers themselves…and you don’t know where to start.

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7 Tips to Turn Social Media Complaints into Opportunities

Love it or hate it, your customers are talking and complaining about you online, and when social media is opened up as a valid customer service option, businesses find that their customers will naturally turn to these channels as an escalation point. This isn't anything to be afraid of. These complaints give you an unbeatable opportunity to save customers before they move to a competitor – and to create vocal advocates of your product or service.

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The Changing Face of Contact Centres

It’s the thing we’ve read about, planned for, and braced ourselves to be ready to tackle for the last couple of years: the reduced reliance on traditional voice channels that threatens to change the face of the contact centre industry forever.

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Evolving the Art of Conversation

Not so long ago, the art of conversation involved simply mastering your words and manners while in the same room as someone else. Then the contact centre arrived, and skills mastered in the face-to-face world transformed to rely on voice alone. Now, the digital age is driving us to even greater evolution

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The Increasing Importance of Digital Customer Service

Customers increasingly want to engage with businesses through channels beyond the traditional call centre or retail environment. Given that there is an increasing proportion of non-voice customer interactions, and this trend is expected to continue, is your business ready for this evolution?

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Understanding Omni-Channel

Interacting with your customers across several channels has become common nowadays. Once upon a time, we may have assumed that customers would interact with us either in-store, on the phone, or online, and that we didn't necessarily need to be too concerned about the customer experience being seamless across all channels. Time has proven this assumption wrong.

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